Color Farm is proud to announce a major partnership with the NBA at the league level and across the teams of the NBA, WNBA, and the G League.

This year, the NBA is joining the Juneteenth commemoration for the first time, providing all league office employees paid time off to observe the holiday. During a period when the nation’s struggle with racism has inspired a global movement, honoring Juneteenth provides the league an opportunity “to pause, further educate ourselves and reflect on both the history and the current state of race in our country,” NBA Commissioner Adam Silver wrote in a letter to league employees.

The NBA will also recognize Juneteenth on its social media channels and host a special, private advance screening for all its leagues and teams of Magnolia Pictures, Participant, and Color Farm Media’s new film “John Lewis: Good Trouble'. The movie is about civil rights icon Rep. John Lewis, whose march toward justice still continues after more than 60 years on the frontlines of the movement.

Read the NBA’s blog post here: https://www.nba.com/article/2020/06/19/nba-celebrates-juneteenth

Also, see these two articles on Forbes.com: